It is a common question: if platforms like Kick offer 95% revenue and others have fewer rules, why is YouTube still the king? The answer lies not just in the money, but in the massive ecosystem that Google has built over decades.
1. The Power of the Search Engine
YouTube is the **second largest search engine** in the world. Since it is owned by Google, your videos appear directly in Google search results. No other platform (Twitch, Kick, or Dailymotion) can provide this level of organic discoverability.
2. The Network Effect (Where the Audience Is)
A creator goes where the viewers are. YouTube has over **2.7 billion monthly active users**. Even if a platform offers 100% revenue, 100% of zero views is still zero. The sheer volume of traffic on YouTube makes it the most attractive “marketplace” for content.
3. Better Infrastructure and Stability
YouTube’s servers and video player are the most stable in the world. Creators trust that their content will be safe and accessible 10 years from now. Many smaller platforms come and go, but YouTube provides long-term career security.
4. Multiple Monetization Streams
While the ad-split is 55%, YouTube provides various other ways to earn:
* **Super Chats & Stickers**
* **Channel Memberships**
* **YouTube Shopping**
* **Brand Deals (High Value)**
In conclusion, creators stay on YouTube because it offers the best balance of reach, searchability, and long-term growth, even if the revenue percentage is lower than some competitors.
